The event is presented primarily as a food market, a meeting place and gathering where you practice the economy and exchange, integrated with large doses of culinary culture and ethical and social awareness. But it is also a model of the market, which sets for five days, into the halls of Lingotto Fiere, the positive forces of good food, committed to practice in the world, all year long, consciously or not, the Slow Food philosophy, what better opportunity for Biscò di Luigi Picerno to present the only bakery product in Europe adorned PDO: the Bread of Altamura.